The steps that Kraft, Nickelodeon and PepsiCo are beginning to take are encouraging, but the industry needs to do so much more. Responsible food marketing would support, rather than undermine, parental authority and responsibility. Parents are drowned out by sophisticated marketing for junk foods. If industry wanted to forestall legislation that would restore the Federal Trade Commission's authority to regulate advertising and marketing aimed at kids, the industry would strengthen CARU, as recommended in CSPI's Guidelines for Responsible Food Marketing. Industry should develop nutrition standards for foods advertised and marketed to kids. Those standards should be implemented for the marketing that takes place in schools, on packaging and television ads, on advergames and the Internet, and in product placements on kid-oriented movies and television shows.