Medicial Mistakes?
How many people each year suffer some type of preventable harm that contributes to their death after a hospital visit?
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| From Alternative Medicine a Definitive Guide to the Wellness Inventory - An Interview with Pioneering Entrepreneur Jim Strohecker | |
Integrator: By the mid 1990s you were working
on a huge project in the emerging internet world with which you are still
involved, HealthWorld Online. Your partner was the first to hang the Integrator name on my work. It’s
outlived Mothernatures.com and a score of other internet start-ups. How do you
explain that?
Strohecker: I think that the power of our original vision and
intent for HealthWorld Online (www.healthy.net)
is responsible for our longevity, as we are about to enter our 14th year
online. We made it through the early “wild west” days of the web, the peak of
Internet expansion and speculation, and the Internet collapse of 2001. And in
the most difficult periods, it was really dedication to the original mission
that got us through. And on January 1, 2010, we are launching a totally
redesigned and restructured site that we anticipate will successfully take us
on the next leg of our journey.
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HealthWorld Online was the world’s
first major health site focused on
alternative medicine, wellness and
self-care.
Two years before WEB MD,
we offered the first practitioner
referral network, the first online
global health calendar, and the
first worldwide free access to
Medline, for both consumers
and professionals.
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After Alternative Medicine: The Definitive
Guide had been successfully launched in the marketplace, I was looking for
the next step, a way to move beyond the limitations presented by a 6 pound,
1100 page book, painstakingly typeset in Quark, with hundreds of contributors.
It wasn’t practical to make the book available to people who could benefit from
it worldwide, and it would probably be impractical to update the book for 8 or
10 years. Instead of a 1100 page book, wouldn’t it be great to be able to have
people access thousands of expert articles, resources, practitioner referrals,
calendar of events, and real time updates on key legislation affecting the
practice of and access to alternative medicine on a federal and state level?
Then,
one day in the Fall of 1994, my nephew told me about an intriguing government
system of interconnected computer networks known as the Internet. About the
same time, I met a visionary businessman who asked me, “If you could do
anything right now, what would you do?” In my reply and our subsequent
discussion, the vision for a new online health and wellness network was born.
Shortly thereafter, we created HealthWorld Online and started work on the
world’s first major health site focused on alternative medicine, wellness and
self-care.
The first online portal for alternative medicine and wellness
Our primary vision for the company was to create
an online consumer-oriented “health world” which could provide potentially
life-saving alternative choices and solutions to people worldwide, to help
prevent unnecessary human suffering. Secondarily, we wanted to use this new
online medium to help organize the disparate fields of alternative medicine and
their leading experts and organizations, in one virtual environment. This organized
field of alternative medicine would interface with the complementary fields of
wellness and fitness, to provide a powerful model of health. We referred to
this coming together of parallel fields as creating a system of “WellCare” that
could interface with the current “Healthcare” (SickCare) system, to form a more
comprehensive system of “Integrated Health”.
The project of creating HealthWorld Online was
even more collaborative, passionate and exciting than creating the Alternative
Medicine book, as the alternative medicine community had the ability to
participate in an emerging, revolutionary medium that had the potential giving
the community a quantum push into the future, with the possibility of reaching
hundreds of million people worldwide. At the same time, it was a new, unknown
and unpredictable new medium. We worked closely with the community,
particularly with the professional associations. In an effort to support
getting the alternative medicine community represented on the web, we built 45
pro-bono web sites for professional associations, trade associations,
educational institutes and consumer health organizations.
We realized that we had the ability to create a
virtual health world, a “health village,” where people who were looking for a
solution to a health concern or looking for a higher level of health and
wellness could navigate down a range of pathways to explore a deep and broad
reservoir of expert information, resources, and services.
After 15 months of intensive development, our
site, www.healthy.net, was launched with
over 20,000 pages of expert content (unheard of on the web at the time), some
two years before WebMD. We offered the first practitioner referral network
representing nearly 20 alternative medicine modalities, the first online global
health calendar, and the first worldwide free access to Medline, for both
consumers and professionals.
Resumes are useful in employment decisions. I provide this background so that you may understand what informs the work which you may employ in your own. I have been involved as an organizer-writer in the emerging fields......more | |
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