Columnist Michael Levin: Pepsico May be Our Guru on How to Reduce Behavior-based Healthcare Costs: from an ongoing series by

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Columnist Michael Levin: Pepsico May be Our Guru on How to Reduce Behavior-based Healthcare Costs

The following is one in an ongoing series of columns entitled Integrator Blog by . View all columns in series

Summary: Did you know that Pepsico is threatening to move all its operations out of New York if the state passes a "sin-tax" on soda pop? Integrator columnist Michael Levin recognized in this story that the giant firm has a rather strong perspective on whether economic incentives can be a powerful stimulus for behavior change. Levin uses the story to wade into questions raised in a recent British Medical Journal article on what it will take for people to make healthy decisions. Fascinating piece. Levin invites you to weigh in on the topic.

Columnist Michael Levin: Pepsico May be Our Guru on How to Reduce Behavior-based Healthcare Costs

Summary: Did you know that Pepsico is threatening to move all its operations out of New York if the state passes a "sin-tax" on soda pop? Integrator columnist Michael Levin recognized in this story that the giant firm has a rather strong perspective on whether economic incentives can be a powerful stimulus for behavior change. Levin uses the story to wade into questions raised in a recent British Medical Journal article on what it will take for people to make healthy decisions. Fascinating piece. Levin invites you to weigh in on the topic.

Send your response to Levin's question to johnweeks@theintegatorblog.com
for inclusion in a future Integrator.

Michael Levin

Integrator columnist Michael Levin has a knack for spotting thorny issues and bringing them forward. Here he first reviews a British Medical Journal article which found consumers not very moved to make changes in their habits, despite much information on cancer risks. Levin juxtaposes this with an article on how Pepsico is battling with legislators in the state of New York to stop legislation to add a "sin-tax" on soft-drinks. Levin wonders whether Pepsico's fear of sales losses should be an insight into effective public policy: If we want to change behavior, perhaps taxing/economic incentives may be more powerful than coaching or education.

Levin's professional work includes executive positions with both Big Pharma and companies in the dietary supplement industry. Among his other interests, Levin is an outspoken proponent of quality control initiatives in the dietary supplement industry.
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Promoting Healthy Behaviors to Reduce Healthcare Costs:
Do We Educate or Tax?

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